Brandstorm 2025, L’Oréal’s Premiere Global Case Competition

This year's theme, to reinvent the future of men’s beauty through tech, products and beyond, challenges you to disrupt the industry with innovative products, technologies, and services. 

Brandstorm 2025 provides a platform to showcase your creativity and entrepreneurial spirit. We welcome fresh perspectives, regardless of your background. 

What’s In It For You:

• Unparalleled Experience: Collaborate with L’Oreal experts, gain valuable industry insights, and make a tangible impact. 

• Enhanced Credibility: Receive an official L’Oréal Brandstorm certificate to add to your resume and LinkedIn profile, demonstrating your innovation and problem-solving skills. 

• Trip to NYC + Paris: The US finalists will travel to our Hudson Yards Headquarters in New York City to compete in the country finals on April 9,      2025. The winning US team will travel to Paris to compete internationally, with the global winners receiving a Management Trainee position in the US, including a rotation in Paris. 

Interested in shaping the future of beauty? 

Register for Brandstorm 2025 Brandstorm Innovation Case Competition

Submit your idea by March 7, 2025. Start building your team now!

Questions? Visit the Brandstorm discussion board at Brandstorm.loreal.com