Marketing & Public Relations Intern - Seaside Sustainability

The marketing team aims to present Seaside Sustainability positively and visually through clear, strategic messaging. The team's primary goal is to expand our reach and engagement while maintaining our current following. Our interns help manage our social media pages, website, newsletter, blog, public relations, and marketing campaigns. The marketing team consists of three branches, Content Generation & Community Management, Video Production and Graphic Design, and Website, Analytics & Operations, with numerous sub-teams housed under each branch. *Marketing interns are on the marketing team only*  

General skills and experiences needed:
(Specific skills vary per role)

• Writing and editing skills 

• Journalism background, newsletter experience, and public relations experience

• Social media management - Hootsuite 

• Video production and graphic design - Photoshop, Illustrator, Canva, and/or others

• Knowledge/experience in developing podcast content, production, and/or editing

• MailerLite or other email marketing tool

• Google Analytics, Search Engine Optimization

• Wix, WordPress, Web design

• Driven, self-starter, independent, strong work ethic

• Time management, multitasking, ability to work in a fast-paced environment

• Teamwork and the ability to work and collaborate with others on a team

Subteams: Blog, Analytics, Social Media, Video Production, Graphic Design, Newsletter, Overall Content Calendar, Public Relations, Website Maintenance, System Subscriptions, Admin

Content Generation & Community Management

This branch writes and edits our blog, social media posts, newsletter, and public relations materials. They manage an ongoing flow of content distributed to external audiences on a weekly basis. This branch is divided into four sub-teams: blog, social media, public relations, and newsletter. A team lead oversees each sub-team.

Skills needed:

• Creative, strategic writing and editing

• Public relations

• Social media management and social media strategy across multiple platforms

• Experience with Canva, Trello, Hootsuite, and/or Mailerlite

Skills needed for team leads:

• Social media Lead - Familiarity with Hootsuite and social media strategy.

• Newsletter Lead - MailerLite or email marketing experience, high writing, and editing skills, journalism background a plus

• Public Relations Lead - Experience with representing an organization and communicating an organization’s mission, values, and announcements to internal and external public

• Blog Lead - experience writing, editing, and reviewing others' writing

Desired Experience:

• Writing newsletters

• Writing and/or managing blogs

• Running social media platforms

• Writing and distributing public relations materials

Video Production and Graphic Design

This branch manages the creation of high-impact videos and graphics to be used across a variety of social media channels, on our website, in presentations, and during virtual and in-person events. This branch is divided into two sub-teams: video production, and graphic design. A team lead oversees each sub-team.

 Skills needed:

• Video production and video editing

• Ability to develop storyboards 

• Strong understanding of design principles

• Adobe Illustrator, Adobe InDesign, Adobe Photoshop, or other

Skills Needed for team leads:

• Graphic Design Lead - graphic design experience and familiarity with Canva, Photoshop, or another program

• Video Production Lead - filming/editing experience and familiarity with iMovie, Adobe Premiere Rush, or another program

Desired Experience:

• Video production - experience with creating high-impact videos

• Graphic design - experience with creating inspiring, on brand graphics 

Website, Analytics and Operations

This branch manages internal and external websites, and web analytics, oversees the website, and works with the video and creative team to source content for our website. This branch is divided into two sub-teams: website, and analytics. A team lead oversees each sub-team.

Skills needed:

• Wix management and Google sites

• Google Suite and Google Analytics

• Trello

Skills Needed for team leads:

• Website Lead - website design and familiarity with web-development services like Wix or WordPress

• Analytics Lead - Google Analytics, and the ability to leverage data to make recommendations 

Desired Experience:

• Website design - experience with building and managing websites; familiarity with Wix is a plus

• Google Suite and Google Analytics to help develop recommendations to grow our impact and meet our goals